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So I love the kap ad, but the ad is likely a net negative and for reasons not enough considered : while it makes me feel warm inside, it’s impact on police brutality and policy is likely to be negligible, if history is any indication. What is deeply obvious, however, is that we progressives are becoming less and less able to notice the co-opting of our own movements by monumentally oppressive corporations for their own benefit (and Nike has reason to know it WILL benefit - read below). This co-opting process defangs progressive movement (which, by nature, is and ought to be focused on dissolving oppression), by insulating otherwise oppressive behemoths from having to make fundamental change$ to their oppressive practices. It’s PR. For those who say Nike is brave to take the heat, perhaps - but consider that this is a publicly traded corp w their bottom line on the brain. In the scheme of things, the cost of this campaign for Nike is nominal. (Fundamentally altering their slave-wage labor programs, on the other hand, would cost them dearly.) Moreover, consider the following via a rare, astute article from CNN that paints an even more opportunistic picture of their motivations: “Burning shoes and flaming hashtags are not unwelcome at Nike. The viral images of swooshes on fire won’t bother the marketers who decided to use Kaepernick one bit. This is a company that has been losing ground to Vans and for the first time in a decade didn’t have the most popular shoe in America in 2017, surpassed by Adidas Superstar. What Nike always has been best at is staying ahead, and the risk of employing Kaepernick in a campaign is nothing compared with what it risks by falling behind. Here’s why: Millennials, those Americans between the ages of 22 and 37, are projected to surpass baby boomers as the nation’s largest living adult generation in 2019, and fully 44 percent of them are of some race other than white. For post-millennials, that number rises to 48 percent, and for post-post-millennials (American children under age 10), it grows to more than 50 percent.” Coca Cola may be the most deftly hypocritical corp in history, but Nike is swooping closely behind.
...that’s my daughter. she’s the coolest person I ever met.
painting while on conference calls is my new shit
My Boxing Trainer. He’s the best.
stand by...
Force Thank you
The ice cream man cometh. Coming soon y’all come visit and jabber and grab a scoop. 😎🍦🍦🍦
my camera finally looks good. My daughters 🍰 day 🎉🎉🎉🎉

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TOMORROW ATTN: from Alex Ebert (aka Edward Sharpe)
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